NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES. PARTICIPANTS ARE SELECTED BY RANDOM DRAWING; PRIZE WINNERS ARE DETERMINED BY PUBLIC VOTE. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C., 18+. VOID WHERE PROHIBITED.
Last updated: June 21, 2026. Please read carefully — by applying you agree to these Official Rules.
This Contest (the "Contest") is sponsored and administered by Brainiac Brands Inc., doing business as Pup Choice ("Pup Choice," "Sponsor," "we," "us"), 919 North Market Street, Suite 950, Wilmington, DE 19801. Questions: woof@pupchoice.com.
Open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (or the age of majority in their state of residence) at the time of application, and who personally own — or have full legal authority to enter — at least one (1) dog. Employees, officers, directors, agents, and contractors of Sponsor and its parent, affiliates, and promotional partners, and the immediate family and household members of each, are not eligible. Void where prohibited or restricted by law.
No purchase or payment of any kind is necessary to enter or win, and none will improve your chances. Selected participants receive the Challenge product free of charge.
a. To apply, complete the application form at https://report.pupchoice.com/challenge during an open entry window. A valid email address and accurate information are required.
b. Limit one (1) application per dog, per household, and per email address.
c. After the entry window closes, Sponsor will select the participant group (the "Cohort") of approximately fifty (50) dogs by random drawing from among all eligible applications received. Each eligible application has an equal chance of being selected; selection is not based on the dog's appearance, the merit of the application, or order of entry. Sponsor may add additional participants or run additional rounds at any time. Selection into the Cohort is not the grand prize and does not guarantee any prize. Odds of being selected depend on the number of eligible applications received.
d. Applicants not selected may receive an at‑home discount offer; acceptance of any such offer is optional and is not required to participate or win.
Each selected participant agrees to:
Submissions that are late, incomplete, not original, feature a dog other than the participant's, or violate these Rules or the Release may be disqualified.
After the Challenge period closes, Sponsor will compile each participant's clips into a before/after video and post the eligible videos to Sponsor's official TikTok account (@pupchoice) for a public voting window whose start and end dates are posted on the Challenge page for the current round (typically a set number of days after the videos are posted). Winners are determined by public vote, measured by the number of "likes" each video receives on Sponsor's official account as of the close of the voting window:
1. The video with the most likes wins the Grand Prize.
2. The next nine (9) videos by like count each win a Runner‑Up Prize.
Only likes on the videos posted to Sponsor's official account are counted; likes on copies posted elsewhere do not count. In the event of a tie, the tied video that reached its like count earliest (or, if undeterminable, the earlier final submission) will rank higher. Sponsor reserves the right to disqualify any votes or entries it reasonably believes were obtained through fraud, bots, purchased engagement, or other manipulation, and to verify results before awarding. Sponsor's determination of the vote results is final and binding. Winners will be notified by email. If a winner cannot be reached, does not respond within five (5) days, declines, is ineligible, or fails to comply with these Rules, Sponsor may disqualify that entry and select the next eligible entrant by like count.
One (1) Grand Prize — a cash‑and‑product package with a total Approximate Retail Value ("ARV") of ~$1,000 USD, consisting of:
The Grand Prize is not $1,000 in cash; cash is limited to the $300 component above, with the remaining value delivered as product and the portrait.
Nine (9) Runner‑Up Prizes — each consisting of a three (3)-month supply of Pup Choice Omega‑3 Skin & Coat Chews (ARV ~$84) plus one (1) custom portrait (ARV ~$99). ARV per runner‑up: ~$183.
Total ARV of all prizes awarded in a round: ~$2,650 USD. All values are approximate retail values in U.S. dollars; actual value may vary. Sponsor may increase (but will not decrease) the prize pool during a round; in no event will the total ARV of all prizes in any single round equal or exceed $5,000.
No cash or other substitution by a winner, except that Sponsor may, in its sole discretion, substitute a prize (or component) of equal or greater value if the advertised prize becomes unavailable. The prize is non‑transferable and must be accepted as awarded. All federal, state, and local taxes and any costs not expressly listed are the sole responsibility of the winner. The winner may be required to complete a W‑9 and, where required by law, will be issued an IRS Form 1099.
Selection into the Cohort is by random drawing, so the odds of being selected depend on the number of eligible applications received. For selected participants, winning a prize depends on the public vote (likes) each final video receives relative to the others.
Selected participants receive free product and become eligible for a prize, creating a "material connection" with Sponsor under U.S. Federal Trade Commission guidelines. If a participant posts about Pup Choice or the Challenge on any social platform, they must clearly and conspicuously disclose that connection (for example, #ad, #PupChoicePartner, or "I received free product"). All statements must reflect the participant's honest opinion. Individual results vary and are not typical or guaranteed.
Sponsor reserves the right, in its sole discretion, to disqualify any person who tampers with the application or submission process, violates these Rules, or behaves in a disruptive, fraudulent, or unsportsmanlike manner. If the Contest cannot run as planned for any reason (including fraud, technical failure, or circumstances beyond Sponsor's control), Sponsor may modify, suspend, or cancel the Contest and select winners from eligible entries received to that point.
By applying and participating, each participant releases and holds harmless Sponsor, its parent and affiliates, and their respective officers, directors, employees, and agents from any and all liability for any injury, loss, or damage of any kind arising from participation in the Contest, use of the product, or acceptance, use, or misuse of any prize, to the fullest extent permitted by law. Pup Choice Omega‑3 Skin & Coat Chews are a dietary supplement for dogs, not a medicine; they are not intended to diagnose, treat, cure, or prevent any disease. Consult your veterinarian before starting any supplement.
Except where prohibited, accepting a prize constitutes the winner's consent for Sponsor to use the winner's first name, city and state, the dog's name, and the submitted content for advertising and promotional purposes in any media, worldwide, without further notice or compensation.
Information collected from applicants is used in accordance with Sponsor's Privacy Policy at https://pupchoice.com/policies/privacy-policy and to administer the Contest.
This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Facebook, Meta, TikTok, YouTube, or any other platform. Participants release each such platform from any responsibility.
These Rules and all related matters are governed by the laws of the State of Delaware, without regard to conflict‑of‑law principles. By participating, you agree that any dispute will be resolved individually, without resort to class action, in the state or federal courts located in New Castle County, Delaware, and you waive all rights to claim punitive, incidental, or consequential damages.
For the first name and state of the winner (available within 30 days after the round's winner‑announcement date posted on the Challenge page), email woof@pupchoice.com with the subject "Coat Glow‑Up Winner."
If any provision of these Rules is held invalid, the remaining provisions remain in effect. Sponsor's failure to enforce any term is not a waiver. These Rules are the complete agreement between Sponsor and each participant regarding the Contest.
Sponsor: Brainiac Brands Inc. · © 2026 Pup Choice. These are the complete and binding Official Rules for the Contest.
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