Pup Choice Visit pupchoice.com ↗
Round open now · Closes in –d –:–:– · 50 dogs drawn · apply by July 15
The 4-Week Transformation Challenge

Win $1,000*in prizes for your dog's coat glow-up.

Watch your dog's coat glow up in 4 weeks. Apply by July 15 — we draw 50 dogs at random for a free supply of our Omega-3 Skin & Coat chews, film just 4 quick videos, and the most-liked glow-up wins $1,000 in prizes.

🎁 Free supply 📹 4 quick videos 🏆 Win $1,000 in prizes*
Enter the draw → See the glow-up
★★★★★
Join the pack — 1,100+ five-star reviews
Dog with a glossy coat
DAY 0
WEEK 4
⇄
Drag to compare · illustrative
Made & shipped in the USA · 🏭 FDA-inspected facility · 🔬 Third-party tested · 🦴 Simple, recognizable ingredients
Straight from the pack

Real dogs, real glow-ups

How it works

Six simple steps to $1,000 in prizes

1
Apply free

Takes 60 seconds. Get your entry in before applications close on July 15.

2
We draw 50 at random

After applications close, 50 dogs are drawn at random — no judging, no favorites. Drawn dogs get a free kit; everyone else gets 25% off and first dibs on the next round.

3
Film your "before"

A quick clip of your dog's coat today — that locks in your free kit and starts your story.

4
We ship it out

Your 4 weeks begin the day your kit arrives — we'll send a reminder when it lands.

5
Just 4 quick videos

Before, day 1, week 2, week 4 — 30 seconds each, one tap. We turn them into a polished before/after — no editing on you.

🏆
The pack votes — $1,000 in prizes* wins

We post every video on the Pup Choice TikTok. The most-liked glow-up by the deadline takes $1,000 in prizes.

The 4-week journey

A simple path from Day 0 to your big reveal

If your dog is drawn

Here's exactly what you get

Your cost · if you're drawn
$0 up to $27.99/mo
Value depends on your dog's size — bigger dogs get more chews.

We cover the product and the shipping. You film 4 quick clips and let us share your dog's results.

Apply for a spot →
Real owners, real coats

What pet parents are noticing

Real talk

Omega-3 works for most dogs — but every pup is different, so results vary. We want the honest stories, not just the dramatic glow-ups: a slightly softer coat, a little less scratching, or simply "she seems to feel better" all count. And these ingredients support your dog's overall health — not just a prettier coat. (The before/after slider above is illustrative.)

From the pack

Dogs already in the routine

Why it works

Four ingredients that support skin & a glossy coat

Soft, salmon-flavored chews dogs eat like a treat — made in the USA in an FDA-inspected facility.

Safe & science-backed

The research behind the glow-up

“

The beneficial effect of EPA and DHA is noted not only on the skin surface, but also on the haircoat… omega-3 fatty acids should be considered for the improvement and maintenance of hair quality.

— Systematic review of omega-3 (EPA & DHA) supplementation in dogs, peer-reviewed journal In Vivo, 2021
🇺🇸 Made in the USA 🏭 FDA-inspected facility 🔬 Third-party tested 🦴 Simple, recognizable ingredients

Reflects published research on the omega-3 (EPA & DHA) ingredient class, not a clinical study of this specific product. These statements have not been evaluated by the FDA. Individual results vary.

The prize

Win $1,000 in prizes* for the best glow-up

Plus 9 runner-up prizes. Winners are decided by public vote — the most-liked glow-up on TikTok takes the grand prize.

Custom royal portrait of the winning dog
Grand prize · 1 winner
$1,000
in cash & prizes
  • ✓$300 cash
  • ✓A full year of Omega Skin & Coat chews — $336 value
  • ✓A full year of Wild Catch Treats — $264 value
  • ✓A custom royal portrait of your dog
Enter to win →
🏅
+ 9 runner-up prizes — each gets 3 months of chews free + a custom portrait.
Apply by July 15 · 50 dogs drawn

Put your dog in the running

Takes 60 seconds. We draw 50 dogs at random on July 16 — every entry has an equal shot. Drawn dogs get a free kit and compete for $1,000 in prizes; everyone else gets 25% off and first invite to the next round.

No spam. We draw 50 on July 16 and email everyone the same day.

Not drawn? You're still in.

Not one of the 50? The glow-up's still yours

Only 50 dogs get drawn each round. If yours isn't one of them, you'll get 25% off to start the glow-up right away — and you're first on the list for the next draw. It's a random draw, so every dog has the same shot.

Use code GLOWUP25
Shop the chews — $27.99 Buy on Amazon Buy on Chewy

Questions, answered

4-Week Coat Glow-Up Challenge
Closes in –d –:–:– · drawing 50
Apply for a spot →